Brand associations developed with above-the-line techniques use which one of the following as the primary element?

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Brand associations developed with above-the-line techniques use which one of the following as the primary element?

1.Advertising

2.Direct Marketing

3.Public Relations

4.Digital media

Posted Date:-2021-10-29 06:31:16

More MCQS Questions and answers

  1. A shift towards a more integrative approach to marketing communications was assisted by;
  2. According to Tellis (2009) advertising effectiveness can best be improved by changing the;
  3. According to the Institute of Advertising Practitioners, the hierarchy of objectives consists of;
  4. Activities by brands to associate themselves with an event of some description without paying the premium of being an official sponsor is known as:
  5. Addressable media are used
  6. Ads that have substantial emotional content are more effective than informational ads and lead to:
  7. Advertising can also be seen to be misleading, #95;#95;#95;#95;#95;#95;#95;#95;#95;#95;#95;, false, or even socially irresponsible.
  8. Advertising strategy is concerned with:
  9. Agency structures are changing as result of changes in:
  10. AIDA stands for
  11. All objectives should be – complete these words 1. S ___________ 2. M ___________ 3. A ___________ 4. R ___________ 5. T ___________
  12. Ambient communication
  13. An increasingly common form of agency remuneration is based on:
  14. Arising out of interaction is ___________
  15. ATR model of advertising stands for
  16. Behavioural economics is grounded in the belief that people are
  17. Brand associations developed with above-the-line techniques use which one of the following as the primary element?
  18. Brand associations developed with around-the-line techniques use which one of the following as the primary element?
  19. Brand names provide information about which of the following elements;
  20. Choose two strengths from the options below of using gaming in the media plan
  21. Choose two strengths from the options below of using gaming in the media plan
  22. Choose two strengths from the options below of using social media in the media plan
  23. Classical economic theory suggests that people make ___________ choices in their decision making and even seek to ___________ their opportunities and ___________ expenditure.
  24. Classical psychological theory considers attitudes to consist of three components. These are ___________
  25. Clearcast is a pre-clearance centre for which types of advertisements?
  26. Clients have responded to the environmental developments and industry concentration by
  27. Clutter is defined as
  28. Collectivist cultures emphasise ___________.
  29. Colley's DAGMAR principles relate to which method of setting advertising budgets
  30. Complete the following statement which argues the IPA's approach to planning- A ___________ approach to planning how a ___________ engages it's ______________________
  31. Complete the following statement: ___________ is a critical component of ___________ advertising effectiveness as it ___________ how consumers in different countries and regions perceive advertising.
  32. Contemporary media planning is based on precision, ___________ and the creation of opportunities to act and shape behaviour
  33. Contemporary online ads can be placed automatically in contextually relevant web locations. This serves to improve;
  34. Cost per impressions (CPI) can be applied to
  35. Country and Place brands are concerned with the selection of 'a consistent mix of __________ and brand _____________with clear connections to a ____________.
  36. CPM comparative analysis is one of the
  37. Creativity can be influenced by the relationship between an agency and:
  38. Credibility consists of three core elements. They are ___________
  39. Critics of advertising argue that it is wasteful in terms of resources allocated to it that might be 'better' deployed in doing what?, reducing prices, product improvements, providing better customer service.
  40. Culture is acquired through
  41. DAGMAR stands for ___________ Advertising ___________for ___________ Advertising ______
  42. Dashboards are used for what kind of audience data measurement?
  43. Digital media measurement can not
  44. Distributor brands are often referred to as;
  45. Divergence dimensions of advertising creativity include which of the following:
  46. Duhan and Sandvik (2009) present an article in the International Journal of Advertising which examines the relationships between which of the following:
  47. Early ideas about integrated marketing communications were based on;
  48. Editors of travel sections in the Sunday press and television presenters of travel programmes can influence the decisions of prospective travellers through ___________
  49. Effective strategic development at all levels needs to be based on the setting of clear and detailed:
  50. Who would normally be responsible for developing the creative brief in an advertising agency?
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