____ focusses on two way communication and involvement with consumers through personalizing messages and tracking activity of online consumers.

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Question:
____ focusses on two way communication and involvement with consumers through personalizing messages and tracking activity of online consumers.

1.Interactive marketing

2.Content marketing

3.Location based marketing

4.None of these

Posted Date:-2021-12-03 00:56:07

More MCQS Questions and answers

  1. ____ focusses on two way communication and involvement with consumers through personalizing messages and tracking activity of online consumers.
  2. _______ is an extreme form of selective distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area.
  3. ________ is defined as the planning, developing and presenting product lines for identified target market with regards to pricing, assortment, styling and timing while meeting the company’s financial goals.
  4. _______involves the activities in selling goods or services to those who buy for resale or business purposes while ______________ involves activities in selling goods or services for personal and non-business use.
  5. A ______ good is purchased without much planning or effort while a ______ product is purchased on a regular basis by consumers.
  6. A certain bank has a credit card which is known by the name of a famous airline. This is an example of:
  7. A value-based pricing strategy involves which of the following?
  8. Advertising and distribution are examples of ______________ type of measure which are used for brand health check.
  9. Desirability, performance and communicability are related to ______________ characteristic of a brand image.
  10. Identify the service which has the highest credence quality:
  11. Identify which is an intangible component of a hair cutting salon:
  12. If a small change in price of a product results in a large change in the demand then:
  13. Major product variables that retailers must consider includes:
  14. Marketers can apply branding on:
  15. Restaurant chains generally try to ensure that the taste of food remains same across the restaurants. This is an example of the restaurants trying to control:
  16. Right branding increases _______ of the product, which should be more than that of the generic product.
  17. The branding strategy made famous by Intel wherein it focused on creating a brand of a particular component in a computer is also termed as:
  18. The channel partner for an air conditioner manufacturing firm informs the firm regularly about new features customers are looking for in air conditioners. Here, the channel partner is performing the additional function of _____
  19. The component of service quality which requires employees engaged in service delivery to be prompt and helpful in their work is:
  20. The first step in developing effective marketing communication is:
  21. The fourth stage of the stage gate system for new product development is:
  22. The promotional goals a firm develops might be aimed at all of the following, EXCEPT:
  23. The topmost level of the BRANDZ model is:
  24. This product characteristic explains why carpet or vacuum cleaners are not needed in countries where people like to sweep and mop the floor daily.
  25. Which of the following is not a desirable quality for a brand name?
  26. Which of the following is not an advantage experienced by pioneers of new product?
  27. Which of the following is not true regarding marketing strategy at the growth stage of the product?
  28. Which of the following is not true regarding target return pricing?
  29. Which of the following is not true regarding the role of a brand?
  30. Which of the following is the best way to reduce interpretation gap?
  31. Which of the following will increase the value of index of retail saturation?
  32. Which step of the strategic brand management process is concerned with brand audits, brand tracking and brand equity management system?
  33. While determining the types of need that can be satisfied by a new product, considerations of price sensitivity, distribution needs and service needs relate to:
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