Which of the following promotional tools is thought to be the most expensive to use?

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Question:
Which of the following promotional tools is thought to be the most expensive to use?

1.Advertising

2.Personal selling

3.Public relations

4.sales promotion

Posted Date:-2021-10-28 23:01:33

More MCQS Questions and answers

  1. ____ is used heavily when introducing a new product category.
  2. _____ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.
  3. _______ is defined as being cash or gifts to dealers or their sales forces to "push" the manufacturer's goods.
  4. _______ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.
  5. ________ is short-term incentives to encourage purchase or sales of a product or service.
  6. ________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
  7. A ______________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand If the strategy is successful, consumer demand will move the product through the channel.
  8. Advertisement that uses the fame of popular person is known as
  9. Advertising aims at ______
  10. Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:
  11. Advertising is an important source of revenue to _______
  12. Advertising is considered as a ____ form of communication
  13. Advertising research tries to avoid ______________ ads
  14. After determining its advertising objectives, a company next sets its ______________ for each product.
  15. All of the following are considered to be consumer-promotion tools EXCEPT:
  16. Although the promotion mix is the company's primary communication activity, the ______________ must be coordinated for greatest communication impact.
  17. Building selective demand is the objective of which type of advertising?
  18. Current trends in communications and promotions indicate that companies are doing less:
  19. Current trends in communications and promotions indicate that companies are doing less:
  20. Despite its potential strengths, public relations is often described as as:
  21. Evaluation of an ad before it is transmitted to the audience is known as _____
  22. Evaluation of an ad before it is transmitted to the audience is known as _______
  23. For many years mass-media advertising was king among promotion variables. today, this form of advertising appears to be giving way to:
  24. If a company wants to build a good "corporate image," it will probably use which of the following marketing communications mix tools?
  25. If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they would be using which of the following forms of PR?
  26. If Sony tries to convince consumers that its brand of computer disks is the best quality for the money, it is using which of the following forms of advertising?
  27. In terms of execution styles, which type of advertising might show how a product contributes to a person's workout and health regime?
  28. No matter how big the advertising budget, advertising can succeed only if commercials:
  29. No matter which form of direct marketing might be used by a promotional manager, All of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?
  30. One of the arguments that supports the competitive-parity method for budgeting promotions is that:
  31. Promotions that are aimed at intermediary in the distribution channel are known as
  32. Some of the earliest traces of what could be called advertising were found in:
  33. The ______________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
  34. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?
  35. The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
  36. The first step in developing an advertising program should be to:
  37. The first thing a reader notices in a printed advertising is the:
  38. The inner urge that prompts a person to buy a product is known as ______
  39. The personal presentation by the firm's sales force for the purpose of making sales and building customer relationships is called:
  40. The word advertising is means turning of ______________ to something
  41. Two major factors are changing the face of today's communications. One of these factors is the fact that:
  42. Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?
  43. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
  44. Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers' preferences, convictions, and actions?
  45. Which of the following promotional tools is thought to be the most expensive to use?
  46. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?
  47. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
  48. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
  49. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
  50. Which type of promotion uses buying allowances, push money, and free goods?
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