______ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
1.Customer cost
2.Customer cost
3.Value proposition
4.Customer perceived value
Posted Date:-2021-12-06 22:36:02
________ is a company's ability to perform in one or more ways that competitors cannot or will not match.
1.Customer advantage
2.Customer relationship advantage
3.Customer lifetime value
4.Competitive advantage
Posted Date:-2021-12-06 22:37:26
_________ is when a company works continuously with its large customers to help improve their'performance.
1.Basic marketing
2.Reactive marketing
3.Proactive marketing
4.Partnership marketing
Posted Date:-2021-12-06 22:35:39
_________ offers the opportunity to buy direct from the supplier with reduced costs and shorter cycle.
1.Contramediation
2.Reintermediation
3.Disintermediation
4.Countermediation
Posted Date:-2021-12-06 22:39:25
"Quality is defined by the customer" is
1.An unrealistic definition of quality
2.A user-based definition of quality
3.A manufacturing-based definition of quality
4.A product-based definition of quality
Posted Date:-2021-12-06 22:37:48
A _______ is an organized collection of comprehensive information about individual customers or prospects.
1.Marketing database
2.Customer database
3.Customer mailing list
4.Business database
Posted Date:-2021-12-06 22:38:20
A successful TQM program incorporates all of the following except
1.Continuous improvement
2.Employment involvement
3.Benchmarking
4.Centralized decision making authority
Posted Date:-2021-12-06 22:32:44
A system that keeps track of each withdrawal or addition to inventory continuously is
1.A perpetual inventory system.
2.A continuous inventory system.
3.A fixed period system.
4.A fixed quantity system.
Posted Date:-2021-12-06 22:29:36
A system that triggers ordering on a uniform time basis is called a
1.Fixed-quantity system.
2.Reorder point system.
3.Fixed-period system.
4.EOQ.
Posted Date:-2021-12-06 13:14:37
ABC analysis divides an organization's on-hand inventory into three classes based upon
1.Annual demand.
2.The number of units on hand.
3.Unit price.
4.Annual dollar volume.
Posted Date:-2021-12-06 13:15:24
According to the manufacturing-based definition of quality,
1.Quality is the degree of excellence at an acceptable price and the control of variability at an
2.Acceptable cost
3.Quality depends on how well the product fits patterns of consumer preferences
4.Even though quality cannot be defined, you know what it is
Posted Date:-2021-12-06 22:33:05
All of the following costs are likely to decrease as a result of better quality except
1.Customer dissatisfaction costs
2.Inspection costs
3.Warranty and service costs
4.Maintenance costs
Posted Date:-2021-12-06 22:37:06
An appropriate strategy to achieve timely, accurate, paperless information flow is:
1.Efficient store assortments.
2.Revision of organization processes supported by information systems.
3.Efficient replacement.
4.Integrate this activity into all supply chain planning.
Posted Date:-2021-12-06 22:39:03
An appropriate strategy to maximize efficiency of promotions is:
1.Efficient replacement.
2.Efficient store assortments..
3.Revision of organization processes supported by information systems.
4.Integrate this activity into all supply chain planning.
Posted Date:-2021-12-06 22:40:53
An organisation's supply chain can be viewed from a system's perspective that starts with the acquisition of resources which are then transformed into products or services. Simply, put the sequence is represented:
1.Inputs - process - outputs
2.Sourcing - input - process - outputs
3.Process - inputs - outputs
4.Inputs - outputs - process
Posted Date:-2021-12-06 22:39:46
Centralized system will provide benefits for the items which
1.Are fast-moving
2.Are slow moving and have high demand variability
3.Have low demand variability
4.Have high demand variability
Posted Date:-2021-12-06 22:27:06
Companies can build interest and enthusiasm by using databases to remember customer preferences. This strategy helps to _________
1.Deepen customer loyalty
2.Reactivate dormant customers
3.Avoid serious customer mistakes
4.Identify prospects
Posted Date:-2021-12-06 22:33:49
Customer churn refers to _____
1.Customer defection
2.Customer mix
3.Customer anxiety
4.customer loyalty
Posted Date:-2021-12-06 22:33:27
Cycle counting
1.Provides a measure of inventory turnover.
2.Assumes that all inventory records must be verified with the same frequency.
3.Cannot be done in an independent demand situation.
4.Is a process by which inventory records are verified.
Posted Date:-2021-12-06 22:25:04
Cycle inventory helps in
1.Taking care of any special event that does not occur on a regular basis
2.Taking care of uncertainty in demand and supply of products/components
3.Finding out the amount of stock required during a finite period in order to move the materials from one location to another
4.Taking advantage of economies of scale and reducing cost within the supply chain
Posted Date:-2021-12-06 22:26:36
Extra units that are held in inventory to reduce stockouts are called
1.Just-in-time inventory.
2.Reorder point.
3.Demand variance.
4.Safety stock.
Posted Date:-2021-12-06 13:15:01
Frequency programs (FP's) are designed to provide rewards to _________
1.Customers who need to be encouraged to buy more frequently
2.Customers who buy frequently and in substantial amounts
3.Customers who buy frequently but in small amounts
4.Customers who buy infrequently in large amounts
Posted Date:-2021-12-06 22:36:44
Higher demand uncertainty provides higher savings by pooling which of the following inventory?
1.Seasonal inventory
2.Pipeline inventory
3.Safety inventory
4.Decoupling inventory
Posted Date:-2021-12-06 22:25:49
Higher number of stock points required for risk pooling results in higher savings in terms of
1.Decoupling inventory
2.Pipeline inventory
3.Pipeline inventory
4.Safety inventory
Posted Date:-2021-12-06 13:11:01
In the probabilistic model, increasing the service level will
1.Cannot be determined.
2.Have no impact on the cost of the inventory policy.
3.Increase the cost of the inventory policy.
4.Reduce the cost of the inventory policy.
Posted Date:-2021-12-06 13:15:47
Inspection, scrap, and repair are examples of
1.Internal costs
2.External costs
3.Costs of dissatisfaction
4.Societal costs
Posted Date:-2021-12-06 22:34:08
Inventory carried for the purpose of providing flexibility to each decision-making unit to'manage its operations independently is known as
1.Safety inventory
2.Cycle inventory
3.Seasonal inventory
4.Decoupling inventory
Posted Date:-2021-12-06 13:10:08
Inventory record accuracy would be decreased by
1.Abc analysis.
2.Increasing stockroom accessibility.
3.Cycle counting.
4.reorder points.
Posted Date:-2021-12-06 22:29:13
IS can be used to reduce cycle time by:
1.Improved data integration between elements of the supply chain.
2.Increased efficiency of individual processes.
3.Reduced cost through outsourcing.
4.Reduced complexity of the supply chain.
Posted Date:-2021-12-06 22:40:32
ISO 9000 seeks standardization in terms of
1.Products
2.Production procedures
3.Suppliers' specifications
4.Procedures to manage quality
Posted Date:-2021-12-06 22:38:40
One problem that can deter a firm from effectively using CRM is _________
1.Having the resources to manage and train employees effectively
2.Not all customers want a relationship with the company
3.The expense of building and maintaining a customer database
4.All of the above
Posted Date:-2021-12-06 22:34:57
One use of inventory is
1.To ensure that item cost is maximized.
2.To tightly link production and distribution processes.
3.To provide a hedge against inflation.
4.To tightly link a firm's production with its customers' demand.
Posted Date:-2021-12-06 11:42:21
Policies based on ABC analysis might include investing
1.More in inventory security for C items.
2.More in supplier development for A items.
3.The most time and effort verifying the accuracy of records for B items.
4.Extra care in forecasting for C items.
Posted Date:-2021-12-06 22:25:25
The 'value chain' idea is a concept that has been well established for the past three decades and it refers to considering key activities that an organization can conduct to add value for the customer. It traditionally distinguished between primary activities and support activities. Why is this concept regarded as outdated with the development of e-business?
1.There is a clear distinction between primary and support activities
2.The support activities offer far more than just support
3.Support activities have been subsumed under primary activities
4.The concept still holds and does not need revision
Posted Date:-2021-12-06 22:41:16
The 20-80 rule states ______
1.The top 80 percent of customers generate 20 percent of the company's profits
2.The bottom 80 percent of customers generate 80 percent of the company's profits while the bottom 20 percent of customers generate 20 percent of the profits
3.The top 20 percent of customers generate 80 percent of the company's profits
4.The bottom 20 percent of customers generate 80 percent of the company's profits
Posted Date:-2021-12-06 22:34:34
The appropriate level of safety stock is typically determined by
1.Minimizing expected stockout cost.
2.Taking the square root of the economic order quantity.
3.Choosing the level of safety stock that assures a given service level.
4.Carrying sufficient safety stock so as to eliminate all stockouts.
Posted Date:-2021-12-06 13:08:19
The best strategy of minimizing the amount of safety inventory to be kept in a store without hurting the level of customer service is
1.Minimizing the uncertainty inherent in supply
2.Minimizing the cycle service level
3.Reducing the supply lead time
4.Minimizing the uncertainty inherent in demand
Posted Date:-2021-12-06 22:30:09
The difference(s) between the basic EOQ model and the production order quantity model is (are) that
1.The production order quantity model does not require the assumption of known, constant demand.
2.There are no holding costs in the production order quantity model.
3.The production order quantity model does not require the assumption of instantaneous delivery.
4.The eoq model does not require the assumption of known, constant lead time.
Posted Date:-2021-12-06 22:28:30
The inventory which is dependent on alternative modes of transportation is known as
1.Safety inventory
2.Pipeline inventory
3.Decoupling inventory
4.Seasonal inventory
Posted Date:-2021-12-06 22:28:53
The two most important inventory-based questions answered by the typical inventory model are
1.When to place an order and what is the cost of the order.
2.When to place an order and how many of an item to order.
3.How many of an item to order and with whom the order should be placed.
4.How many of an item to order and what is the cost of this order.
Posted Date:-2021-12-06 22:26:13
Through _________ marketing statisticians can extract useful information about individuals, trends, and segments from the mass of data.
1.CRM
2.Prospecting
3.Datamining
4.Calculus
Posted Date:-2021-12-06 22:32:03
Total Quality Management emphasizes
1.The responsibility of the Quality Control staff to identify and solve all quality-related problems
2.A commitment to quality that goes beyond internal company issues to suppliers and customers
3.A system where strong managers are the only decision makers
4.A process where mostly statisticians get involved
Posted Date:-2021-12-06 22:36:22
TQM refers to _________
1.Total quantity management
2.Total quality management
3.Total quality marketing
4.Total quotient management
Posted Date:-2021-12-06 22:31:22
Using digital communication to improve supply chain efficiency is dependent on effective exchange and sharing of information. The challenges of achieving standardized data formats and data exchange have given rise to the study of the optimisation of the:
1.Information supply chain
2.Virtual integration
3.Vertical integration
4.Information asymmetry
Posted Date:-2021-12-06 22:41:37
What does the following definition refer to: an organisation which uses communications technology to allow it to operate without clearly define physical boundaries between different functions?
1.Cloud organisation
2.Base-free organisation
3.E-organisation
4.Virtual organisation
Posted Date:-2021-12-06 22:40:06
Which of the following is not a trend in job design?
1.Temporary Workers
2.9 to 5 scheduling
3.Alternative workplaces (telecommuting, shared offices, etc)
4.Automation of manual work
Posted Date:-2021-12-06 11:39:12
Which of the following is NOT a type of inventory?
1.MRP
2.Finished goods
3.Raw material
4.Work-in-process
Posted Date:-2021-12-06 22:30:42
Which of the following is not one of the major categories of costs associated with quality?
1.Appraisal costs
2.Internal failures
3.External failures
4.None of the above, they are all major categories of costs associated with quality
Posted Date:-2021-12-06 22:32:24
Which of the following is true about ISO 14000 certification?
1.It is a prerequisite for ISO 9000 certification
2.It indicates a higher level of adherence to standards than ISO 9000
3.It is only sought by companies exporting their goods
4.It deals with environmental management
Posted Date:-2021-12-06 22:35:18
Work measurement techniques include all of the following except:
1.On the job training
2.Time study
3.Work sampling
4.Predetermined motion-time data systems
Posted Date:-2021-12-06 11:39:37