Media Buying refers to buying _________ in the selected media.
1.slot
2.space
3.vehicle
4.time and space
Posted Date:-2021-12-03 16:48:32
Media literacy means the ability to
1.Read and write
2.Create professional media
3.Understand and use media
4.Prepare for a career in media
Posted Date:-2021-12-03 16:48:53
Media planners begin their work by doing media _______
1.research
2.message
3.buying
4.Selling
Posted Date:-2021-12-03 16:49:16
Media planning has a much greater role today in the advertising industry than it did 15 years ago.
1.Unsuitable Statement
2.Wrong Statement
3.Immoral Statement
4.Correct statement
Posted Date:-2021-12-03 16:49:39
Media planning is carried out through
1.An intuitive process
2.Research and tested formulas
3.Both of the above
4.None of the above
Posted Date:-2021-12-03 16:50:01
Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right _________ , at the right time, in dynamic ways.
1.manufactures
2.customers
3.audience
4.individuals
Posted Date:-2021-12-03 16:50:53
Media scheduling is a very next managerial task, once the _________ is developed
1.Media plan
2.Research
3.Media mix
4.Deep impact
Posted Date:-2021-12-03 16:51:13
Media selections and scheduling decisions associated with delivering advertising constitute a
1.Media Plan
2.Message Weight
3.Media Kit
4.Problem Solving Equation
Posted Date:-2021-12-03 16:51:37
Media strategy and media tactics are
1.Same
2.Different
3.Media Plan
4.Media Process
Posted Date:-2021-12-03 16:51:58
Media strategy is making media decisions based on
1.Understanding customers wants and needs
2.The clients wishes
3.Whims of the market
4.Brand awareness rate
Posted Date:-2021-12-03 16:52:27
Most of the mobile advertising solution providers typically brought in their technology with direct relationship with agencies or ____
1.publishers
2.advertisers
3.subscribers
4.analysts.
Posted Date:-2021-12-03 16:52:50
Name the major types of advertising found in newspapers
1.Banner
2.Display
3.Classified
4.Forums
Posted Date:-2021-12-03 16:53:12
Name the strengths in using radio in a media plan
1.Cost effective
2.Time effective
3.Measurable Results
4.All of the above
Posted Date:-2021-12-03 16:53:33
New media is very cost-effective when compared to the traditional media and is highly ____
1.reliable
2.requted
3.resourceful
4.result-oriented
Posted Date:-2021-12-03 16:54:25
New media is very cost-effective when compared to the traditional media and is highly _____
1.reliable
2.requited
3.resourceful
4.result-oriented
Posted Date:-2021-12-03 16:54:03
Newspapers offer _________ as a media choice
1.High Impact
2.Low Impact
3.Low Selectivity
4.High Selectivity
Posted Date:-2021-12-03 16:54:47
OB stands for:
1.Outside Broadcast
2.Outdoor Broadcast
3.Official Beat
4.None of these
Posted Date:-2021-12-03 16:55:08
One of the following is not strength of magazines
1.Shelf-life
2.Quality reproduction
3.Inherent design flexibility
4.Deadline flexibility
Posted Date:-2021-12-03 16:55:30
One significant change in the paid-for media environment is
1.The presence of social media sites
2.Terrestrial and satellite radio offerings
3.The number of print vehicles available
4.The addition of cable TV
Posted Date:-2021-12-03 16:55:56
One weakness in using out-of-home media is
1.Relatively Low Cost
2.Difficult to Measure and Control
3.Delivers Excellent Reach
4.Demographic Flexibility
Posted Date:-2021-12-03 16:56:17
Online marketing of all types offers superior measurability and trackability in comparison to traditional ____
1.media
2.tactics
3.research
4.Information
Posted Date:-2021-12-03 16:56:48
Organizational values are important because they:
1.Help shape mission statements
2.Help increase sales
3.Help guide behavior and the recruitment and selection decisions
4.Help define market research
Posted Date:-2021-12-03 16:57:09
Place-based media occur in which venues?
1.ScaffoldingWraps
2.Spectaculars
3.Transport
4.Outdoor Billboard
Posted Date:-2021-12-03 16:57:30
Print advertising is sometimes also called
1.Business Advertising
2.Press Advertising
3.Electronic Advertising
4.Media Advertising
Posted Date:-2021-12-03 16:57:51
Psychographic profiles would include
1.The generation to which the consumer belongs
2.The lifestyle habits, attitudes and values of the consumer
3.The post code of the consumer
4.Pattern of messaging
Posted Date:-2021-12-03 16:58:20
Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic____
1.increases
2.decreases
3.intervention
4.timing
Posted Date:-2021-12-03 16:58:44
Radio is often referred to as
1.The Theatre of the Absurd
2.Mindful Theatre
3.The Theatre of the Mind
4.Surround Sound
Posted Date:-2021-12-03 16:59:06
RADIO supports media planning as a part of _________
1.Integrated media solution
2.Vehicle
3.Does not support
4.Channel
Posted Date:-2021-12-03 16:59:31
Reach is defined as?
1.Insufficient exposure to the target audience
2.The Number of times a reader is exposed to a message
3.The total number of duplicated exposures
4.The total number of unduplicated exposures
Posted Date:-2021-12-03 17:00:30
RFID stands for
1.Rapid - frequency identification
2.Reach - frequency identification
3.Red - frequency identification
4.Radio - frequency identification
Posted Date:-2021-12-03 17:00:52
Scheduling in _________ can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.
1.continuity
2.random
3.waves
4.avails
Posted Date:-2021-12-03 17:01:17
Selectivity is related to ______
1.portrayal
2.relevance
3.support
4.coverage
Posted Date:-2021-12-03 17:02:05
Strategic media planning is a complex challenge because advertises must use their knowledge of
1.Demographics
2.Psychographics
3.Behavioural Characteristics
4.All of the above
Posted Date:-2021-12-03 17:04:02
SWOT is an acronym for:
1.Strategy, working, opinion, tactical
2.Strengths, weakness, opportunities, threats
3.Strategy, Work, openness, toughness
4.Strategy, Weakness, Opinions, Tactics
Posted Date:-2021-12-03 17:04:26
The _________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.
1.web
2.TV
3.radio
4.outdoor
Posted Date:-2021-12-03 17:04:51
The _________ of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.
1.analysis
2.identification
3.selection
4.classification
Posted Date:-2021-12-03 17:05:15
The _________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.
1.analysis
2.identification
3.selection
4.classification
Posted Date:-2021-12-03 17:05:41
The _________ process commences at corporate level. Here the organization sets out its overall mission, purpose, and values.
1.Researching
2.Strategic Planning
3.Controlling
4.Managing
Posted Date:-2021-12-03 17:06:28
The _________ should be the formal summation of the advertising task that the media planner will take on to a solution.
1.media brief
2.media expansion
3.media buying
4.media selling
Posted Date:-2021-12-03 17:06:52
With _________ there is a rise in metrics like cost per like and cost per fan.
1.social media
2.digital media
3.broadcast media
4.print media
Posted Date:-2021-12-03 17:01:40