An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting ____
1.Differentiation
2.Focus Strategy
3.Cost leadership
4.Market follower strategy
Posted Date:-2021-12-03 23:27:44
Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.
1.Market challenger
2.Market Leader
3.Market Follower
4.Market Nicher
Posted Date:-2021-12-03 23:28:04
Clutter is defined as _______
1.Coarse paper stock
2.A promotional tool
3.A faulty broadband connection
4.An overabundance of messages
Posted Date:-2021-12-03 23:28:27
Communication without words:
1.Mass communication
2.Visual Communication
3.Non-Verbal communication
4.None of these
Posted Date:-2021-12-03 23:28:49
Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.
1.television
2.newspaper
3.radio
4.new media
Posted Date:-2021-12-03 23:29:09
Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
1.Synergistic approach
2.Creative mix
3.Advertising impression
4.Advertising response curve
Posted Date:-2021-12-03 23:29:29
Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.
1.Media vehicles
2.Advertising messages
3.Brand
4.Channels
Posted Date:-2021-12-03 23:29:52
Corporate events could be sub-classified into _________ types.
1.two
2.three
3.four
4.five
Posted Date:-2021-12-03 23:30:13
Creating and securing a brand name in the physical world requires extensive marketing. ______
1.Research
2.strategy
3.effort
4.Media
Posted Date:-2021-12-03 23:30:37
Customers'______ have become the order of the day.
1.endorsement
2.information
3.awareness
4.knowledge
Posted Date:-2021-12-03 23:31:53
Cyber consumers are not _______
1.active
2.passive
3.homogeneous
4.heterogeneous
Posted Date:-2021-12-03 23:32:15
Cyber consumers are not _______
1.Heterogeneous
2.segmented
3.mass
4.homogeneous
Posted Date:-2021-12-03 23:32:46
Cyber consumers are not _________
1.active
2.passive
3.homogeneous
4.heterogeneous
Posted Date:-2021-12-03 23:33:07
Demographics in media planning deal with
1.The study of populations
2.The psychology of the consumer
3.The study of media channel
4.The study of product
Posted Date:-2021-12-03 23:33:29
Digit al technology is changing the way _________ relate to products and markets.
1.manufactures
2.consumer
3.dealers
4.industry
Posted Date:-2021-12-03 23:33:51
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.
1.geographic
2.natural
3.confined
4.cultural
Posted Date:-2021-12-03 23:34:21
Distribution of message materials from agency to contracted media is called _____
1.media research
2.media management
3.media traffic
4.agency billing.
Posted Date:-2021-12-03 23:35:18
Diversification is best described as which of the following?
1.Existing products in new markets
2.Existing products in existing markets
3.New products for new markets
4.New products for existing markets
Posted Date:-2021-12-03 23:35:43
e-Tailing will have to co-exist with _________ retailing.
1.e-Commerce
2.traditional
3.mobile
4.integrated
Posted Date:-2021-12-03 23:36:39
Economies of scale save a company money because they enable the company to
1.Make a large variety of products
2.Make many copies of a product
3.Scale down the size of their products
4.Charge higher prices than their competitors
Posted Date:-2021-12-03 23:36:07
Every media plan begins with the _____
1.media objective
2.market analysis
3.mediamix
4.Media strategy
Posted Date:-2021-12-03 23:37:22
Extensive local penetration and coverage is indicative of
1.Magazines
2.Newspapers
3.Online Advertising
4.SocialMedia
Posted Date:-2021-12-03 23:38:04
Frequency is defined as?
1.The total number of duplicated exposures
2.Three exposures to the target audience
3.All possible exposures to a target audience
4.The number of times a reader is exposed to a message
Posted Date:-2021-12-03 23:38:27
Frequency of _________describes the number of times that your advertisement appears in the media.
1.continuity
2.exposure
3.repetition
4.insertion
Posted Date:-2021-12-03 23:38:51
Good media criticism should always
1.Reveal negative aspects of media
2.Offer analysis based on reason
3.Warn us that ads sell us things we don't need
4.Condemn our emotional reactions to media
Posted Date:-2021-12-03 23:39:38
Gross impressions means
1.The percentage of the target audience exposed to a message
2.All possible exposures to a given medium at a given time
3.Both a and b above
4.The standard for a communication message to have an impact on the consumer
Posted Date:-2021-12-03 23:40:11
Identify one reason media choices have become more difficult in recent years
1.Internet is used more frequently than any other medium
2.Segmentation
3.Satellite radio has come on the scene
4.Newspapers now use color
Posted Date:-2021-12-03 23:40:39
In general, newspapers offer _________ as a media choice.
1.Low Selectivity
2.High Selectivity
3.Low impact
4.Average impact
Posted Date:-2021-12-03 23:41:01
In India media buyers and advertisers go mostly by_________ data to gauge which websites to include in their media plan.
1.com score
2.URL
3.page views
4.click
Posted Date:-2021-12-03 23:41:23
In media studies "converging" refers to the coming together of
1.Two or more people, in public
2.Different professional ideas about media
3.Computer, telephone, and mass media technologies
4.Mass media and mass communication
Posted Date:-2021-12-03 23:41:48
In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:
1.Strategic windows
2.Strategic leverage
3.Conversion strategies
4.Vulnerability
Posted Date:-2021-12-03 23:42:10
In terms of media planning, which of the following refers to effective reach?
1.The duration of an advertising message or campaign over a given period of time
2.The average number of times individuals or homes are exposed to the medium
3.The total size of the audience for a set of ads or an entire campaign
4.A measure of the number or percentage of the audience who receive enough exposures to truly receive the message
Posted Date:-2021-12-03 23:42:33
In terms of media/government relationships in the world today, the media in most countries are
1.Government owned and operated
2.Privately owned and government controlled
3.Privately owned and free from government control
4.Mixed in terms of government and private ownership and control
Posted Date:-2021-12-03 23:42:58
In terms of message-distribution objectives, which of the following is a definition of reach?
1.It refers to a measure of the intensity of a schedule based on repeated exposures to the medium.
2.It refers to total size of the audience for a set of ads or an entire campaign.
3.It refers to the total number of unique people exposed to a medium during a given period of time.
4.It refers to the duration of an advertising message or campaign over a given period of time
Posted Date:-2021-12-03 23:43:21
In terms of the increasing complexity in media buying and selling, _________ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.
1.Mixed-media approaches
2.Recency planning
3.Pulsing
4.Value added packages
Posted Date:-2021-12-03 23:43:45
In terms of the scope of media-planning activities, which of the following is the purpose of the situation analysis?
1.To determine what to communicate through ads
2.To understand the marketing problem
3.To compare and select the best media within broad classes
4.To translate media goals into general guidelines
Posted Date:-2021-12-03 23:44:19
Interactive media can be best described as
1.Customized Marketing Messages
2.Marketing Communications Mix
3.MarketingMix
4.Media that allow two-way messages between company and consumer
Posted Date:-2021-12-03 23:44:44
Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as:
1.Marketing implementation
2.Marketing program
3.Budgeting
4.Marketing Metrics
Posted Date:-2021-12-03 23:45:08
Large organizations create _________, which assume the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization.
1.Marketing Objectives
2.Strategic Business Units
3.Marketing Activities
4.Business Development Units
Posted Date:-2021-12-03 23:45:34
Magazine performance has remained stable in recent years due to
1.The development of brand values
2.Low cost
3.Multi-page combinations
4.Their ability to address segmented audiences
Posted Date:-2021-12-03 23:45:59
Media are the bridges that carry messages back and forth between companies and _________.
1.consumers
2.customers
3.prospects
4.influencers.
Posted Date:-2021-12-03 23:47:23
Media buying is the _________ of a media plan.
1.identifying
2.scheduling
3.evaluation
4.execution
Posted Date:-2021-12-03 23:47:45
Media _________ is a primary goal of advertising media planning and buying.
1.frequency
2.efficiency
3.flexibility
4.Reach
Posted Date:-2021-12-03 23:46:21
Media _________is a primary goal of advertising media planning and buying.
1.flexibility
2.expansion
3.frequency
4.efficiency
Posted Date:-2021-12-03 23:47:02
Which is not a method of costing media?
1.CPA
2.CTR
3.CPM
4.CPR
Posted Date:-2021-12-03 23:46:42
Which medium is often referred to as junk mail?
1.Direct Mail
2.Television
3.Newspaper inserts
4.Yellow Pages
Posted Date:-2021-12-03 23:39:16
Which of the following firms has often followed a market challenger (second-mover) strategy?
1.Apple computer
2.Ebay
3.Sainsbury
4.Amazon.com
Posted Date:-2021-12-03 23:37:43
Which of the following is an advantage of using direct mail as a media vehicle?
1.Combines sight, sound and movement
2.Larger than life
3.Social Dominance
4.Highly Personal
Posted Date:-2021-12-03 23:37:00
Which of the following is not a valid statement?
1.It is necessary to plan for out-of-home media
2.The media environment has become fiercely competitive
3.Media planning is less important than creative
4.Independent media buying services specialize in media planning
Posted Date:-2021-12-03 23:34:55
Which of the following is not strength of the television medium?
1.Cost Efficient Medium for Reach
2.High Initial Production Cost
3.High Impact and Dynamic Medium
4.High Reach Medium
Posted Date:-2021-12-03 23:31:01