MBA Marketing Management Mcq Set 6 MBA MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

MBA/MBA Marketing Management Mcq Set 6 Sample Test,Sample questions

Question:

A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is ________

1.ETB

2.EFT

3.E-cash

4.E-money

Posted Date:-2021-12-02 06:52:49

Question:

Air conditioners are an example of ________ goods.

1.Brown

2.White

3.Red

4.Orange

Posted Date:-2021-12-02 07:05:24

Question:

An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

1.Digital signature

2.Digital certificates

3.Encryption

4.Firewalls

Posted Date:-2021-12-02 06:54:01

Question:

Any paid form of non â€“personal presentation of ideas, goods, or services by an identified sponsor is known as _____

1.Advertisement

2.Marketing

3.selling

4.None of these

Posted Date:-2021-12-02 06:47:14

Question:

Behaviour exhibited while purchasing a car is an example of ________

1.Dissonance Reduction Buying Behaviour

2.Variety Seeking Buying Behaviour

3.Complex Buying Behaviour

4.Habitual Buying Behaviour

Posted Date:-2021-12-02 06:58:10

Question:

Brands add value for both customers and the firm by

1.Facilitating purchase

2.Establish loyality

3.Both (a) and (b)

4.None of these

Posted Date:-2021-12-02 07:04:59

Question:

For rural marketing _______ pricing is more suitable.

1.Penetration

2.skimming

3.going rate

4.None of these

Posted Date:-2021-12-02 06:49:04

Question:

Identifying and providing different marketing mix for each of the segments is known as ______

1.Undifferentiated Marketing

2.Differentiated Marketing

3.Concentrated Marketing

4.Customised or Personalised Marketing

Posted Date:-2021-12-02 06:59:04

Question:

If advertising give focus on a particular product or brand, it is known as

1.Product advertisement

2.market advertisement

3.Institutional advertisement

4.None of these

Posted Date:-2021-12-02 06:45:19

Question:

In a small market _______ is better

1.Three level channel

2.Two level channel

3.Direct marketing

4.All of these

Posted Date:-2021-12-02 07:08:17

Question:

Market where currencies of different countries are bought and sold.

1.Money market

2.Foreign exchange market

3.Stock market

4.None of these

Posted Date:-2021-12-02 06:57:13

Question:

Market where goods are transacted on the spot or immediately

1.Future market

2.Spot market

3.Perfect market

4.None of these

Posted Date:-2021-12-02 06:55:49

Question:

Marketing is a _______ process

1.Goal oriented

2.Exchange

3.Social

4.All of these

Posted Date:-2021-12-02 06:55:11

Question:

MILMA is an example of ______________type of shop

1.Multiple shop

2.Departmental store

3.Super bazzar

4.None of these

Posted Date:-2021-12-02 06:44:59

Question:

Moderate quality products are preferred by _______ consumers.

1.Urban

2.Rural

3.educated

4.None of these

Posted Date:-2021-12-02 06:49:42

Question:

Motives which are driven by learning, perception and attitude are known as _____

1.Emotional motives

2.Patronage motives

3.Psychological motives

4.Rational motives

Posted Date:-2021-12-02 06:59:28

Question:

Multilevel marketing is also called

1.Pyramid selling

2.Hybrid selling

3.Horizontal selling

4.None of these

Posted Date:-2021-12-02 06:44:09

Question:

Premium Pricing is a method of _______

1.Cost Based Pricing

2.Demand Based Pricing

3.Competition Based Pricing

4.Value Based Pricing

Posted Date:-2021-12-02 06:42:57

Question:

Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ______ pricing

1.Cost plus

2.value

3.power price points

4.penetration

Posted Date:-2021-12-02 06:50:11

Question:

Pricing method based on customer value is known as ________

1.Cost Based Pricing

2.Demand Based Pricing

3.Competition Based Pricing

4.Value Based Pricing

Posted Date:-2021-12-02 07:06:14

Question:

Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of_______

1.Predatory Pricing

2.Economy Pricing

3.Psychological Pricing

4.Captive Product Pricing

Posted Date:-2021-12-02 07:06:39

Question:

Revival plans to reintroduce the product in more modified form is adopted in ______ stage of PLC.

1.Introduction

2.Maturity

3.Decline

4.Growth

Posted Date:-2021-12-02 07:05:52

Question:

Risk bearing is a function of ________

1.Research

2.Exchange

3.Physical supply

4.Facilitating.

Posted Date:-2021-12-02 06:57:40

Question:

Setting price on the basis of the demand for the product is known as _____

1.Cost Based Pricing

2.Demand Based Pricing

3.Competition Based Pricing

4.Value Based Pricing

Posted Date:-2021-12-02 06:42:35

Question:

The best channel of distribution for Vacuum cleaner is

1.Direct marketing

2.Mail order Business

3.Self service

4.None

Posted Date:-2021-12-02 07:07:52

Question:

The companies that have become a tried and trusted household name are

1.Positioned by Product Attributes and Benefits

2.Positioned by Brand Endorsement

3.Positioned by use, Occasion and Time

4.Positioned by Corporate Identity

Posted Date:-2021-12-02 07:00:01

Question:

The Concept of USP was introduced by

1.Rosser Reeves

2.Theodre Levitt

3.NH Borden

4.None of them

Posted Date:-2021-12-02 06:46:53

Question:

The negative feeling which arise after purchase causing inner tension is'known as ________

1.Cognitive dissonance

2.Post purchase dissonance

3.Buyer's remorse

4.All of these

Posted Date:-2021-12-02 06:58:38

Question:

Trade mark is a ______

1.Name

2.Registered brand

3.Symbol

4.Design

Posted Date:-2021-12-02 07:00:58

Question:

Trading up is a method of product line modification by.

1.Product line expansion.

2.Product line contraction.

3.Quality variation.

4.None of these.

Posted Date:-2021-12-02 06:41:51

Question:

Warehousing creates _______ utility

1.Product utility

2.Place utility

3.Time utility

4.Customer utility

Posted Date:-2021-12-02 07:07:28

Question:

When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as ____

1.Spoofing

2.Unauthorized disclosure

3.Eavesdropping

4.Phishing

Posted Date:-2021-12-02 06:54:24

Question:

When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called

1.Joint advertising

2.Co-operative advertising

3.Sponsored advertising

4.None of these

Posted Date:-2021-12-02 06:45:42

Question:

Which of the following are possible pricing objectives

1.To maximise profits

2.To achieve a target market share

3.To match the competition, rather than lead the market

4.All of these

Posted Date:-2021-12-02 06:43:19

Question:

Which of the following is not an e-marketing tool?

1.mobile phone

2.cinema

3.i- radio

4.i-kiosks

Posted Date:-2021-12-02 06:53:39

Question:

Which of the following is not responsible for the emergence of relationship marketing?

1.Growth of service economy

2.rapid technological advancement

3.an increase in the level of customer awareness and education

4.changing role of woman

Posted Date:-2021-12-02 06:51:36

Question:

_____ marketing refers to achieving marketing objectives through applying digital technologies such as web sites.

1.Internet

2.digital

3.email

4.viral

Posted Date:-2021-12-02 06:53:11

Question:

______ is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications.

1.Digital signature

2.Digital certificates

3.Secure electronic transactions

4.None of these

Posted Date:-2021-12-02 06:54:44

Question:

______ refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service make them delighted and surprised.

1.Proactiveness

2.Productivity

3.professionalization

4.None of these

Posted Date:-2021-12-02 06:50:41

Question:

______are retail stores owned by a group of consumers themselves

1.Super Bazar

2.Shopping mall

3.Consumer co-operative store

4.None of these

Posted Date:-2021-12-02 06:43:45

Question:

______means moving of finished goods from one end of a producer to consumer.

1.Exchange of goods

2.Transfer of goods

3.Physical distribution

4.None of these

Posted Date:-2021-12-02 06:44:32

Question:

_______is not a dealer promotion scheme.

1.Free goods

2.Trade allowance

3.Coupons

4.All of these

Posted Date:-2021-12-02 06:46:32

Question:

________ is not a function of wholesaler

1.Warehousing

2.Transporting

3.Risk bearing

4.None of these

Posted Date:-2021-12-02 06:41:30

Question:

________ is not a pre test to evaluate advertising effectiveness

1.Portfolio test

2.Consumer Jury method

3.Recognition test

4.None of these

Posted Date:-2021-12-02 06:46:04

Question:

________ is the marketing of products that are regarded to be safe for the environment.

1.Green marketing

2.Social marketing

3.Gaimatias marketing

4.None of these

Posted Date:-2021-12-02 06:52:26

Question:

_________ are the retailers who have no fixed place of business.

1.Large scale retailers

2.Itinerant retailers

3.Small scale retailers

4.None of these

Posted Date:-2021-12-02 07:07:03

Question:

_________ goods are purchased on a regular basis.

1.Staple.

2.Impluse.

3.Emergency.

4.None of these.

Posted Date:-2021-12-02 06:42:13

Question:

_________ is concerned with finding ways to reduce the demand temporarily or permanently.

1.Demarketing

2.meta marketing

3.mass marketing

4.Mega marketing.

Posted Date:-2021-12-02 06:51:09

Question:

_________- means placement of company product or products in the minds of target consumers relative to the competitive products.

1.Product positioning

2.Product display

3.Product expression

4.None of these

Posted Date:-2021-12-02 06:48:26

Question:

__________ is also known as buzz marketing.

1.Word of mouth marketing

2.viral marketing

3.guerilla marketing

4.morph marketing

Posted Date:-2021-12-02 06:52:03

Posted on by R4R Team

MBA/MBA Marketing Management Mcq Set 6 Sample Test,Sample questions

Question: A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is ________

Question: Air conditioners are an example of ________ goods.

Question: An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

Question: Any paid form of non â€“personal presentation of ideas, goods, or services by an identified sponsor is known as _____

Question: Behaviour exhibited while purchasing a car is an example of ________

Question: Brands add value for both customers and the firm by

Question: For rural marketing _______ pricing is more suitable.

Question: Identifying and providing different marketing mix for each of the segments is known as ______

Question: If advertising give focus on a particular product or brand, it is known as

Question: In a small market _______ is better

Question: Market where currencies of different countries are bought and sold.

Question: Market where goods are transacted on the spot or immediately

Question: Marketing is a _______ process

Question: MILMA is an example of ______________type of shop

Question: Moderate quality products are preferred by _______ consumers.

Question: Motives which are driven by learning, perception and attitude are known as _____

Question: Multilevel marketing is also called

Question: Premium Pricing is a method of _______

Question: Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ______ pricing

Question: Pricing method based on customer value is known as ________

Question: Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of_______

Question: Revival plans to reintroduce the product in more modified form is adopted in ______ stage of PLC.

Question: Risk bearing is a function of ________

Question: Setting price on the basis of the demand for the product is known as _____

Question: The best channel of distribution for Vacuum cleaner is

Question: The companies that have become a tried and trusted household name are

Question: The Concept of USP was introduced by

Question: The negative feeling which arise after purchase causing inner tension is'known as ________

Question: Trade mark is a ______

Question: Trading up is a method of product line modification by.

Question: Warehousing creates _______ utility

Question: When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as ____

Question: When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called

Question: Which of the following are possible pricing objectives

Question: Which of the following is not an e-marketing tool?

Question: Which of the following is not responsible for the emergence of relationship marketing?

Question: _____ marketing refers to achieving marketing objectives through applying digital technologies such as web sites.

Question: ______ is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications.

Question: ______ refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service make them delighted and surprised.

Question: ______are retail stores owned by a group of consumers themselves

Question: ______means moving of finished goods from one end of a producer to consumer.

Question: _______is not a dealer promotion scheme.

Question: ________ is not a function of wholesaler

Question: ________ is not a pre test to evaluate advertising effectiveness

Question: ________ is the marketing of products that are regarded to be safe for the environment.

Question: _________ are the retailers who have no fixed place of business.

Question: _________ goods are purchased on a regular basis.

Question: _________ is concerned with finding ways to reduce the demand temporarily or permanently.

Question: _________- means placement of company product or products in the minds of target consumers relative to the competitive products.

Question: __________ is also known as buzz marketing.

More MCQS

Search

R4R Team

Question:
A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is ________

Question:
Air conditioners are an example of ________ goods.

Question:
An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

Question:
Any paid form of non â€“personal presentation of ideas, goods, or services by an identified sponsor is known as _____

Question:
Behaviour exhibited while purchasing a car is an example of ________

Question:
Brands add value for both customers and the firm by

Question:
For rural marketing _______ pricing is more suitable.

Question:
Identifying and providing different marketing mix for each of the segments is known as ______

Question:
If advertising give focus on a particular product or brand, it is known as

Question:
In a small market _______ is better

Question:
Market where currencies of different countries are bought and sold.

Question:
Market where goods are transacted on the spot or immediately

Question:
Marketing is a _______ process

Question:
MILMA is an example of ______________type of shop

Question:
Moderate quality products are preferred by _______ consumers.

Question:
Motives which are driven by learning, perception and attitude are known as _____

Question:
Multilevel marketing is also called

Question:
Premium Pricing is a method of _______

Question:
Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ______ pricing

Question:
Pricing method based on customer value is known as ________

Question:
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of_______

Question:
Revival plans to reintroduce the product in more modified form is adopted in ______ stage of PLC.

Question:
Risk bearing is a function of ________

Question:
Setting price on the basis of the demand for the product is known as _____

Question:
The best channel of distribution for Vacuum cleaner is

Question:
The companies that have become a tried and trusted household name are

Question:
The Concept of USP was introduced by

Question:
The negative feeling which arise after purchase causing inner tension is'known as ________

Question:
Trade mark is a ______

Question:
Trading up is a method of product line modification by.

Question:
Warehousing creates _______ utility

Question:
When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as ____

Question:
When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called

Question:
Which of the following are possible pricing objectives

Question:
Which of the following is not an e-marketing tool?

Question:
Which of the following is not responsible for the emergence of relationship marketing?

Question:
_____ marketing refers to achieving marketing objectives through applying digital technologies such as web sites.

Question:
______ is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications.

Question:
______ refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service make them delighted and surprised.

Question:
______are retail stores owned by a group of consumers themselves

Question:
______means moving of finished goods from one end of a producer to consumer.

Question:
_______is not a dealer promotion scheme.

Question:
________ is not a function of wholesaler

Question:
________ is not a pre test to evaluate advertising effectiveness

Question:
________ is the marketing of products that are regarded to be safe for the environment.

Question:
_________ are the retailers who have no fixed place of business.

Question:
_________ goods are purchased on a regular basis.

Question:
_________ is concerned with finding ways to reduce the demand temporarily or permanently.

Question:
_________- means placement of company product or products in the minds of target consumers relative to the competitive products.

Question:
__________ is also known as buzz marketing.