Brands are diversified because:
1.It is essential for brand survival
2.Some brands have such a high awareness that those are perceived by customers to be in categories where they are not present.
3.Cost-cutting is possible by advertising products with the same brand name
4.All of the given options
Posted Date:-2021-10-31 09:56:53
Brand ______ is a customer's personal opinion about a brand.
1.Judgment
2.Image
3.Identity
4.Personality
Posted Date:-2021-10-31 09:45:47
Brand assets include:
1.The name of the brand
2.Reputation, relevance, and loyalty
3.Less quality complaints
4.All of the given options
Posted Date:-2021-10-31 09:46:21
Brand awareness consists of brand recognition and brand ______
1.Growth
2.Recall
3.Presence
4.Identity
Posted Date:-2021-10-31 09:46:49
Brand element is also known as _____
1.Awareness
2.Recall
3.Identity
4.Image
Posted Date:-2021-10-31 09:47:19
Brand feelings are customers' emotional responses and _________ with respect to the brand.
1.Actions
2.Interaction
3.Reactions
4.All of the above
Posted Date:-2021-10-31 09:48:00
Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.
1.Brand value
2.Brand image
3.Advertising
4.Brand personality
Posted Date:-2021-10-31 09:48:24
Brand knowledge refers to brand ____
1.Awareness
2.Recall
3.Personality
4.Persona
Posted Date:-2021-10-31 09:50:31
Brand management came into being for which of the following reasons:
1.Companies wanted to achieve scale economies.
2.It supplemented financial management practices
3.It suited production and operations personnel
4.Companies wanted to differentiate their products and highlight distinctions in a competitive environment.
Posted Date:-2021-10-31 09:52:50
Brand personality is a set of _________ characteristics associated with the brand.
1.Human
2.Computer
3.Product
4.Artificial Intelligence
Posted Date:-2021-10-31 09:53:16
Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and _________.
1.Growth
2.Activity
3.Judgment
4.Creativity
Posted Date:-2021-10-31 09:54:06
Brand which is result of extension in brand or sub-brand is classified as
1.brand extension
2.sub-brand
3.parent brand
4.product extension
Posted Date:-2021-10-31 09:54:34
Branding strategy is also called
1.brand architecture
2.branding rate
3.brand earnings
4.brand responsiveness
Posted Date:-2021-10-31 09:55:01
Brands are born out of the following strategies:
1.Segmentation and differentiation strategies
2.Promotion strategies
3.Good purchasing and supply chain strategies
4.All of the given options
Posted Date:-2021-10-31 09:55:28
Brands like to stay contemporary because of:
1.Others do it
2.Staying attractive
3.Upholding the contract
4.None of the given options
Posted Date:-2021-10-31 10:07:52
Building brand equity through leveraging secondary brand associations is an _________ approach.
1.Direct
2.Special
3.Procured
4.Indirect
Posted Date:-2021-10-31 10:08:18
Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:
1.Marketing
2.Finance
3.Production
4.Promotion
Posted Date:-2021-10-31 10:08:45
Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:
1.Marketing
2.Finance
3.Production
4.Visual display
Posted Date:-2021-10-31 10:09:16
Buying goods and services for further processing or for use in the production process refers to which of the following markets?
1.Consumer markets
2.Government markets
3.Business markets
4.International markets
Posted Date:-2021-10-31 10:10:00
Careful brand management look for to build product or services related to the
1.target audience
2.cost
3.profit
4.all of answers are correct
Posted Date:-2021-10-31 10:11:14
Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?
1.The name should be memorable and easy to pronounce
2.The name must be checked by experts to ensure it doesn't infringe on another company's brand name
3.The name should have positive associations with the benefits and features of the product
4.The brand name must be modern and contemporary
Posted Date:-2021-10-31 10:11:44
Clarity about dimensions of brands means the clarity in
1.The functions of brand
2.The aspects of differentiation
3.Both of the given options
4.None of the given options
Posted Date:-2021-10-31 10:12:13
Clearness regarding proportions of brands is clarity in
1.functions of brand
2.aspects of differentiation
3.both of given options
4.none of given options
Posted Date:-2021-10-31 10:13:05
Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.
1.television
2.newspaper
3.radio
4.new media
Posted Date:-2021-10-31 10:13:45
Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
1.Synergistic approach
2.Creative mix
3.Advertising impression
4.Advertising response curve
Posted Date:-2021-10-31 10:14:10
Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.
1.Media vehicles
2.Advertising messages
3.Brand
4.Channels
Posted Date:-2021-10-31 10:14:36
Continuously renewing the difference makes your product _____
1.Look superior
2.Highly unacceptable
3.Not conforming with market standards of evolving changes
4.Conforming to the changing behavior and beliefs of customers
Posted Date:-2021-10-31 10:27:27
Continuously renewing the difference makes your product _________.
1.Look superior
2.Highly unacceptable
3.Not conforming with market standards of evolving changes
4.Conforming to the changing behavior and beliefs of customers
Posted Date:-2021-10-31 10:27:51
Creating and securing a brand name in the physical world requires extensive marketing. ______
1.Research
2.strategy
3.effort
4.Media
Posted Date:-2021-10-31 10:38:51
Critical success factors for a firm include:
1.Changing lifestyles and attitudes
2.Low-cost production efficiency
3.Both of the given options
4.None of the given options
Posted Date:-2021-10-31 10:39:19
Customers'_________ have become the order of the day.
1.endorsement
2.information
3.awareness
4.knowledge
Posted Date:-2021-10-31 10:39:44
Cyber consumers are not ____
1.active
2.passive
3.homogeneous
4.heterogeneous
Posted Date:-2021-10-31 10:40:10
Delivery services offered by restaurants and other food chains in our market on phone calls are examples of
1.Sales promotion
2.Direct marketing
3.Publicity
4.Personal selling
Posted Date:-2021-10-31 10:40:41
Demographics in media planning deal with
1.The study of populations
2.The psychology of the consumer
3.The study of media channel
4.The study of product
Posted Date:-2021-10-31 10:41:08
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.
1.geographic
2.natural
3.confined
4.cultural
Posted Date:-2021-10-31 10:41:36
Digital technology is changing the way _________ relate to products and markets.
1.manufactures
2.consumer
3.delears
4.industry
Posted Date:-2021-10-31 10:42:01
Diversification is best described as which of the following?
1.Existing products in new markets
2.Existing products in existing markets
3.New products for new markets
4.New products for existing markets
Posted Date:-2021-10-31 10:42:29
e-Tailing will have to co-exist with _________ retailing.
1.e-Commerce
2.traditional
3.mobile
4.integrated
Posted Date:-2021-10-31 10:42:57
Factors affecting the choice of distribution channel include
1.Customer value
2.Sales revenues
3.Both of the given options
4.None of the given options
Posted Date:-2021-10-31 10:43:54
Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits.
1.Customer values
2.Brand values
3.Organizational goals
4.Brand associations
Posted Date:-2021-10-31 10:44:45
For communication to be effective it should be:
1.Repetitive
2.Reinforcing
3.Both of the given options
4.None of the given options
Posted Date:-2021-10-31 10:45:39
Good _________ offers various benefits to the brand and the company.
1.Communication
2.Variety
3.Positioning
4.Placement
Posted Date:-2021-10-31 10:46:05
Gross impressions means
1.The percentage of the target audience exposed to a message
2.All possible exposures to a given medium at a given time
3.Both a and b above
4.The standard for a communication message to have an impact on the consumer
Posted Date:-2021-10-31 10:46:33
Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.
1.undermining competitive competencies
2.building customer loyalty
3.milking the market for product desires
4.renewing a customer base
Posted Date:-2021-10-31 10:47:32
If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities.
1.Marketing
2.Commercial
3.Social
4.promotion
Posted Date:-2021-10-31 10:47:59
The controllable variables a company puts together to satisfy a target group is called the ____
1.Marketing strategy
2.Marketing mix
3.Strategic planning
4.Marketingconcept
Posted Date:-2021-10-31 10:47:04
Which one of the following is the best example of implicit promise?
1.Personal computer
2.Furniture
3.Green tea
4.Crockery
Posted Date:-2021-10-31 10:45:13
Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?
1.Customers
2.Competitors
3.General Managers
4.Brand owners
Posted Date:-2021-10-31 10:44:20
While defining the industry during the analysis, brand managers must consider
1.The range of products and services offered by the industry
2.A picture of the geographic scope of the industry
3.Both of the given options
4.None of the given options
Posted Date:-2021-10-31 10:12:39
With the effort of team of professionals in a company, produce end product which isrelated to the ____
1.Brand creation
2.Idea creation
3.Brand management
4.Marketing management
Posted Date:-2021-10-31 09:50:03