MBA Advertising and Sales Promotion Mcq Set 7 MBA MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

Question:

_____ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system

1.Enlightened marketing

2.Myopic marketing

3.Fundamental marketing

4.Conceptual marketing

Posted Date:-2021-10-29 01:21:52

Question:

_____ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.

1.Responsibility appeal

2.Fear appeals

3.Sex appeals

4.Family appeals

Posted Date:-2021-10-29 02:09:12

Question:

______ is the measure of the degree of brain activity that can be used to asses a person´s reactions to an ad.

1.Response activity

2.Reaction activity

3.Consumer assessment

4.Alpha Activity

Posted Date:-2021-10-29 02:15:48

Question:

_______ is a demographic description of the people or house- holds that are prospects for a product or service.

1.Consumer data

2.Consumer profile

3.Sampling Process

4.Consumer Impression

Posted Date:-2021-10-29 01:15:52

Question:

_______ is the time used for the commercial announcement or the announcement itself

1.Spot

2.Schedule

3.Sixty

4.Sweep

Posted Date:-2021-10-29 01:19:39

Question:

__________ define the task that advertising must do with a specific target audience during a specific period of time.

1.Advertising strategies

2.Message decisions

3.Advertising campaigns

4.Advertising objectives

Posted Date:-2021-10-29 02:10:43

Question:

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

1.Production

2.Sales

3.Marketing

4.Relationship

Posted Date:-2021-10-29 01:17:22

Question:

A new window which opens in front of the current one, displaying an advertisement is a,

1.Pop-up ad

2.Tricky banner ad

3.Floating ad

4.Expanding ad

Posted Date:-2021-10-29 02:16:46

Question:

A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?

1.'Pull' strategy

2.Intermediary strategy

3.'Shove' strategy

4.'Push' strategy

Posted Date:-2021-10-29 02:17:26

Question:

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:

1.Retailer

2.Wholesaler

3.Distribution channel

4.Logistics function

Posted Date:-2021-10-29 01:22:59

Question:

A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,

1.Leaflets

2.Handbills

3.Fliers

4.Posters

Posted Date:-2021-10-29 01:24:40

Question:

A(n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

1.Product feature

2.Sponsorship

3.Brand

4.Logo

Posted Date:-2021-10-29 01:22:27

Question:

Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,

1.Brand Loyalty

2.Unique Image

3.Selling Property

4.Brand Image

Posted Date:-2021-10-29 01:14:02

Question:

AIDA stands for:

1.Attention, Interest, Desire and Action

2.Approach, Intelligence, Demand and Assurance

3.Attitude, Interest, Decision and Action

4.Assurance, Interest, Desire and Action

Posted Date:-2021-10-29 01:15:27

Question:

All of the following are factors that affect budget decisions except:

1.Market share

2.Stage in product life cycle

3.Product pricing

4.Competition

Posted Date:-2021-10-29 01:16:57

Question:

An account in advertising parlance:

1.The budget earmarked for a campaign

2.A client

3.Giving an account of Ad campaign strategy

4.A report of the account executive to the creative team

Posted Date:-2021-10-29 02:12:04

Question:

An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

1.Trick banner Ad

2.Spam Ad

3.Banner Ad

4.Persuasive Ad

Posted Date:-2021-10-29 01:16:33

Question:

An outdoor advertising poster is also called;

1.Sign board

2.Bill board

3.Ad board

4.Scan board

Posted Date:-2021-10-29 02:18:58

Question:

An outdoor medium transporting to different locations carrying ads, is an example of,

1.Mobile Billboard

2.Dynamic ad

3.Media Vehicle

4.Transport Ad

Posted Date:-2021-10-29 01:24:13

Question:

Expand AMA:

1.Advertising Management Association

2.American Marketing Association

3.Advertising and Marketing Association

4.American Marketing Agency

Posted Date:-2021-10-29 02:14:47

Question:

In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,

1.White Goods

2.Electronic Goods

3.Equipments

4.Power goods

Posted Date:-2021-10-29 02:12:58

Question:

In advertising jargon `premium´ means;

1.The amount given to an ad agency by an advertiser

2.An item that is offered to help promote a product

3.The interval of publishing or broadcasting an ad item among consumers

4.A tax amount given to government by an advertiser

Posted Date:-2021-10-29 01:19:14

Question:

In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

1.Strategic windows

2.Strategic leverage

3.Conversion strategies

4.Vulnerability

Posted Date:-2021-10-29 01:18:16

Question:

Information and persuasive content can be combined in the form of an appeal to

1.Provide a basic reason for the consumer to act

2.Explain guilt and enrichment

3.Satisfy hierarchical needs

4.Include perceptual modifiers and need enhancers

Posted Date:-2021-10-29 02:09:48

Question:

Market information means

1.Knowledge of shops and bazaars

2.Knowledge of shopping malls

3.Knowledge of customer profile and product mix

4.Knowledge of various languages

Posted Date:-2021-10-29 01:21:01

Question:

Personal selling is commonly used for which of the following purposes?

1.Building up buyer's preferences

2.Pressurising the customer into making a decision

3.Developing customer convictions and feelings about a product and company

4.All of the above

Posted Date:-2021-10-29 01:14:35

Question:

Political campaigns are generally examples of:

1.Cause marketing

2.Organization marketing

3.Event marketing

4.Person marketing

Posted Date:-2021-10-29 02:17:55

Question:

Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called

1.Advertorials

2.Infomercials

3.Intrusionaries

4.Advocacy ads

Posted Date:-2021-10-29 02:08:21

Question:

Providing free samples of perfumes (scent) in magazines is an example of which of the following?

1.Classical conditioning

2.Operant conditioning

3.Social learning

4.Behavioural learning

Posted Date:-2021-10-29 02:18:25

Question:

Sellers that handle their own exports are engaged in:

1.Direct exporting

2.Indirect exporting

3.Licensing

4.Contract manufacturing

Posted Date:-2021-10-29 01:21:27

Question:

SWOT is an acronym for

1.Strategy, Working, Opinion, Tactical

2.Strengths, Weaknesses, Opportunities, Threats

3.Strategy, Work, Openness, Toughness

4.Strategy, Weakness, Opinions, Tactics

Posted Date:-2021-10-29 01:18:41

Question:

The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,

1.Premium

2.Sweepstakes

3.Deal

4.Contest

Posted Date:-2021-10-29 02:00:28

Question:

The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:

1.Regulatory rules

2.Legal intervention

3.Response to the increasing demand for more socially responsible marketing communication

4.All of the above

Posted Date:-2021-10-29 02:14:23

Question:

The manufacturer, government body or organization which wishes to have advertisements crated and placed:

1.Internal publics

2.Advertiser

3.Consumer

4.Accounts

Posted Date:-2021-10-29 02:12:29

Question:

The marketing mix is also known as the _______

1.PSI

2.P matrix

3.Tangible/intangible continuum

4.Four Ps

Posted Date:-2021-10-29 01:57:00

Question:

The possible exposure of the advertising message to one audience member,

1.Impression

2.Hit

3.GRP

4.Exposure rate

Posted Date:-2021-10-29 02:08:46

Question:

The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :

1.Creative process

2.Brainstorming

3.Dilemma

4.Ambiguous idea

Posted Date:-2021-10-29 02:13:26

Question:

The process of reserving time or time periods with a station or network; checking on available advertising time.

1.Free time

2.Cross time

3.Clear time

4.Reserved time

Posted Date:-2021-10-29 01:59:53

Question:

The speed with which buyers forget about a brand if advertising is NOT seen is called

1.Buyer turnover

2.The frequency rate

3.The forgetting rate

4.Brand awareness rate

Posted Date:-2021-10-29 02:07:56

Question:

The term "marketingmix" describes:

1.A composite analysis of all environmental factors inside and outside the firm

2.A series of business decisions that aid in selling a product

3.The relationship between a firm's marketing strengths and its business weaknesses

4.A blending of four strategic elements to satisfy specific target markets

Posted Date:-2021-10-29 01:17:52

Question:

Unwanted e-mail advertisings are categorized as,

1.Viruses

2.Malwares

3.Spams

4.Threats

Posted Date:-2021-10-29 02:16:13

Question:

What is self-mailer?

1.An e-mail scheduled to sent automatically

2.An item mailing without necessary postage stamp

3.Automatically generated e-mails which sent directly to a group

4.Direct-mail item that is mailed without an envelope

Posted Date:-2021-10-29 02:22:04

Question:

What two major communication channels do marketers use to convey their product to consumers?

1.Word-of-mouth and commercials

2.Personal and non-personal channels

3.Message source and feedback

4.Print media and events

Posted Date:-2021-10-29 02:10:14

Question:

When a company acquires a supplier through an acquisition strategy, this is referred to as:

1.Vertical marketing system

2.Horizontal integration

3.Backward integration

4.Forward integration

Posted Date:-2021-10-29 01:20:33

Question:

When a company publishes their own publication, it is called as;

1.House Organ

2.Company Zine

3.E-zine

4.Brochures

Posted Date:-2021-10-29 01:20:04

Question:

Which is NOT TRUE in comparing journalism and public relations?

1.Public relations is broader in scope

2.Journalists are advocates for causes, while PR practitioners are objective

3.PR uses more "channels" than journalists

4.Objectives are different for PR practitioners; communication activity is a means to an end

Posted Date:-2021-10-29 01:55:13

Question:

Which of the following is not an advantage of the use of outdoor media forms?

1.Flexibility

2.No audience selectivity

3.High repeat exposure

4.Good positional selectivity

Posted Date:-2021-10-29 01:15:02

Question:

Which of the following terms is similar to the term "marketing logistics?"

1.Channel of distribution

2.Vertical integration of distribution

3.Physical distribution

4.Horizontal distribution

Posted Date:-2021-10-29 01:23:28

Question:

Which one of the following is not a constituent of `internal public´ of any organization?

1.Management cadre of the organization

2.Workers´ representatives of the organization

3.Secretarial/clerical personnel of the organization

4.Consumers and consumer groups

Posted Date:-2021-10-29 02:11:22

Question:

Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?

1.Attracts attention

2.Designed to educate

3.Designed to shock

4.All of the above

Posted Date:-2021-10-29 02:13:51

Posted on by R4R Team

MBA/MBA Advertising and Sales Promotion Mcq Set 7 Sample Test,Sample questions

Question: _____ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system

Question: _____ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.

Question: ______ is the measure of the degree of brain activity that can be used to asses a person´s reactions to an ad.

Question: _______ is a demographic description of the people or house- holds that are prospects for a product or service.

Question: _______ is the time used for the commercial announcement or the announcement itself

Question: __________ define the task that advertising must do with a specific target audience during a specific period of time.

Question: A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

Question: A new window which opens in front of the current one, displaying an advertisement is a,

Question: A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?

Question: A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:

Question: A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,

Question: A(n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

Question: Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,

Question: AIDA stands for:

Question: All of the following are factors that affect budget decisions except:

Question: An account in advertising parlance:

Question: An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

Question: An outdoor advertising poster is also called;

Question: An outdoor medium transporting to different locations carrying ads, is an example of,

Question: Expand AMA:

Question: In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,

Question: In advertising jargon `premium´ means;

Question: In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

Question: Information and persuasive content can be combined in the form of an appeal to

Question: Market information means

Question: Personal selling is commonly used for which of the following purposes?

Question: Political campaigns are generally examples of:

Question: Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called

Question: Providing free samples of perfumes (scent) in magazines is an example of which of the following?

Question: Sellers that handle their own exports are engaged in:

Question: SWOT is an acronym for

Question: The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,

Question: The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:

Question: The manufacturer, government body or organization which wishes to have advertisements crated and placed:

Question: The marketing mix is also known as the _______

Question: The possible exposure of the advertising message to one audience member,

Question: The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :

Question: The process of reserving time or time periods with a station or network; checking on available advertising time.

Question: The speed with which buyers forget about a brand if advertising is NOT seen is called

Question: The term "marketingmix" describes:

Question: Unwanted e-mail advertisings are categorized as,

Question: What is self-mailer?

Question: What two major communication channels do marketers use to convey their product to consumers?

Question: When a company acquires a supplier through an acquisition strategy, this is referred to as:

Question: When a company publishes their own publication, it is called as;

Question: Which is NOT TRUE in comparing journalism and public relations?

Question: Which of the following is not an advantage of the use of outdoor media forms?

Question: Which of the following terms is similar to the term "marketing logistics?"

Question: Which one of the following is not a constituent of `internal public´ of any organization?

Question: Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?

More MCQS

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R4R Team

Question:
_____ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system

Question:
_____ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.

Question:
______ is the measure of the degree of brain activity that can be used to asses a person´s reactions to an ad.

Question:
_______ is a demographic description of the people or house- holds that are prospects for a product or service.

Question:
_______ is the time used for the commercial announcement or the announcement itself

Question:
__________ define the task that advertising must do with a specific target audience during a specific period of time.

Question:
A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

Question:
A new window which opens in front of the current one, displaying an advertisement is a,

Question:
A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?

Question:
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:

Question:
A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,

Question:
A(n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

Question:
Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,

Question:
AIDA stands for:

Question:
All of the following are factors that affect budget decisions except:

Question:
An account in advertising parlance:

Question:
An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

Question:
An outdoor advertising poster is also called;

Question:
An outdoor medium transporting to different locations carrying ads, is an example of,

Question:
Expand AMA:

Question:
In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,

Question:
In advertising jargon `premium´ means;

Question:
In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

Question:
Information and persuasive content can be combined in the form of an appeal to

Question:
Market information means

Question:
Personal selling is commonly used for which of the following purposes?

Question:
Political campaigns are generally examples of:

Question:
Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called

Question:
Providing free samples of perfumes (scent) in magazines is an example of which of the following?

Question:
Sellers that handle their own exports are engaged in:

Question:
SWOT is an acronym for

Question:
The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,

Question:
The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:

Question:
The manufacturer, government body or organization which wishes to have advertisements crated and placed:

Question:
The marketing mix is also known as the _______

Question:
The possible exposure of the advertising message to one audience member,

Question:
The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :

Question:
The process of reserving time or time periods with a station or network; checking on available advertising time.

Question:
The speed with which buyers forget about a brand if advertising is NOT seen is called

Question:
The term "marketingmix" describes:

Question:
Unwanted e-mail advertisings are categorized as,

Question:
What is self-mailer?

Question:
What two major communication channels do marketers use to convey their product to consumers?

Question:
When a company acquires a supplier through an acquisition strategy, this is referred to as:

Question:
When a company publishes their own publication, it is called as;

Question:
Which is NOT TRUE in comparing journalism and public relations?

Question:
Which of the following is not an advantage of the use of outdoor media forms?

Question:
Which of the following terms is similar to the term "marketing logistics?"

Question:
Which one of the following is not a constituent of `internal public´ of any organization?

Question:
Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?