MBA MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

Question:

Media Buying refers to buying _________ in the selected media.

1.slot

2.space

3.vehicle

4.time and space

Posted Date:-2021-12-03 16:48:32

Question:

Media literacy means the ability to

1.Read and write

2.Create professional media

3.Understand and use media

4.Prepare for a career in media

Posted Date:-2021-12-03 16:48:53

Question:

Media planners begin their work by doing media _______

1.research

2.message

3.buying

4.Selling

Posted Date:-2021-12-03 16:49:16

Question:

Media planning has a much greater role today in the advertising industry than it did 15 years ago.

1.Unsuitable Statement

2.Wrong Statement

3.Immoral Statement

4.Correct statement

Posted Date:-2021-12-03 16:49:39

Question:

Media planning is carried out through

1.An intuitive process

2.Research and tested formulas

3.Both of the above

4.None of the above

Posted Date:-2021-12-03 16:50:01

Question:

Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right _________ , at the right time, in dynamic ways.

1.manufactures

2.customers

3.audience

4.individuals

Posted Date:-2021-12-03 16:50:53

Question:

Media scheduling is a very next managerial task, once the _________ is developed

1.Media plan

2.Research

3.Media mix

4.Deep impact

Posted Date:-2021-12-03 16:51:13

Question:

Media selections and scheduling decisions associated with delivering advertising constitute a

1.Media Plan

2.Message Weight

3.Media Kit

4.Problem Solving Equation

Posted Date:-2021-12-03 16:51:37

Question:

Media strategy and media tactics are

1.Same

2.Different

3.Media Plan

4.Media Process

Posted Date:-2021-12-03 16:51:58

Question:

Media strategy is making media decisions based on

1.Understanding customers wants and needs

2.The clients wishes

3.Whims of the market

4.Brand awareness rate

Posted Date:-2021-12-03 16:52:27

Question:

Most of the mobile advertising solution providers typically brought in their technology with direct relationship with agencies or ____

1.publishers

2.advertisers

3.subscribers

4.analysts.

Posted Date:-2021-12-03 16:52:50

Question:

Name the major types of advertising found in newspapers

1.Banner

2.Display

3.Classified

4.Forums

Posted Date:-2021-12-03 16:53:12

Question:

Name the strengths in using radio in a media plan

1.Cost effective

2.Time effective

3.Measurable Results

4.All of the above

Posted Date:-2021-12-03 16:53:33

Question:

New media is very cost-effective when compared to the traditional media and is highly ____

1.reliable

2.requted

3.resourceful

4.result-oriented

Posted Date:-2021-12-03 16:54:25

Question:

New media is very cost-effective when compared to the traditional media and is highly _____

1.reliable

2.requited

3.resourceful

4.result-oriented

Posted Date:-2021-12-03 16:54:03

Question:

Newspapers offer _________ as a media choice

1.High Impact

2.Low Impact

3.Low Selectivity

4.High Selectivity

Posted Date:-2021-12-03 16:54:47

Question:

OB stands for:

1.Outside Broadcast

2.Outdoor Broadcast

3.Official Beat

4.None of these

Posted Date:-2021-12-03 16:55:08

Question:

One of the following is not strength of magazines

1.Shelf-life

2.Quality reproduction

3.Inherent design flexibility

4.Deadline flexibility

Posted Date:-2021-12-03 16:55:30

Question:

One significant change in the paid-for media environment is

1.The presence of social media sites

2.Terrestrial and satellite radio offerings

3.The number of print vehicles available

4.The addition of cable TV

Posted Date:-2021-12-03 16:55:56

Question:

One weakness in using out-of-home media is

1.Relatively Low Cost

2.Difficult to Measure and Control

3.Delivers Excellent Reach

4.Demographic Flexibility

Posted Date:-2021-12-03 16:56:17

Question:

Online marketing of all types offers superior measurability and trackability in comparison to traditional ____

1.media

2.tactics

3.research

4.Information

Posted Date:-2021-12-03 16:56:48

Question:

Organizational values are important because they:

1.Help shape mission statements

2.Help increase sales

3.Help guide behavior and the recruitment and selection decisions

4.Help define market research

Posted Date:-2021-12-03 16:57:09

Question:

Place-based media occur in which venues?

1.ScaffoldingWraps

2.Spectaculars

3.Transport

4.Outdoor Billboard

Posted Date:-2021-12-03 16:57:30

Question:

Print advertising is sometimes also called

1.Business Advertising

2.Press Advertising

3.Electronic Advertising

4.Media Advertising

Posted Date:-2021-12-03 16:57:51

Question:

Psychographic profiles would include

1.The generation to which the consumer belongs

2.The lifestyle habits, attitudes and values of the consumer

3.The post code of the consumer

4.Pattern of messaging

Posted Date:-2021-12-03 16:58:20

Question:

Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic____

1.increases

2.decreases

3.intervention

4.timing

Posted Date:-2021-12-03 16:58:44

Question:

Radio is often referred to as

1.The Theatre of the Absurd

2.Mindful Theatre

3.The Theatre of the Mind

4.Surround Sound

Posted Date:-2021-12-03 16:59:06

Question:

RADIO supports media planning as a part of _________

1.Integrated media solution

2.Vehicle

3.Does not support

4.Channel

Posted Date:-2021-12-03 16:59:31

Question:

Reach is defined as?

1.Insufficient exposure to the target audience

2.The Number of times a reader is exposed to a message

3.The total number of duplicated exposures

4.The total number of unduplicated exposures

Posted Date:-2021-12-03 17:00:30

Question:

RFID stands for

1.Rapid - frequency identification

2.Reach - frequency identification

3.Red - frequency identification

4.Radio - frequency identification

Posted Date:-2021-12-03 17:00:52

Question:

Scheduling in _________ can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.

1.continuity

2.random

3.waves

4.avails

Posted Date:-2021-12-03 17:01:17

Question:

Selectivity is related to ______

1.portrayal

2.relevance

3.support

4.coverage

Posted Date:-2021-12-03 17:02:05

Question:

Strategic media planning is a complex challenge because advertises must use their knowledge of

1.Demographics

2.Psychographics

3.Behavioural Characteristics

4.All of the above

Posted Date:-2021-12-03 17:04:02

Question:

SWOT is an acronym for:

1.Strategy, working, opinion, tactical

2.Strengths, weakness, opportunities, threats

3.Strategy, Work, openness, toughness

4.Strategy, Weakness, Opinions, Tactics

Posted Date:-2021-12-03 17:04:26

Question:

The _________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

1.web

2.TV

3.radio

4.outdoor

Posted Date:-2021-12-03 17:04:51

Question:

The _________ of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.

1.analysis

2.identification

3.selection

4.classification

Posted Date:-2021-12-03 17:05:15

Question:

The _________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.

1.analysis

2.identification

3.selection

4.classification

Posted Date:-2021-12-03 17:05:41

Question:

The _________ process commences at corporate level. Here the organization sets out its overall mission, purpose, and values.

1.Researching

2.Strategic Planning

3.Controlling

4.Managing

Posted Date:-2021-12-03 17:06:28

Question:

The _________ should be the formal summation of the advertising task that the media planner will take on to a solution.

1.media brief

2.media expansion

3.media buying

4.media selling

Posted Date:-2021-12-03 17:06:52

Question:

With _________ there is a rise in metrics like cost per like and cost per fan.

1.social media

2.digital media

3.broadcast media

4.print media

Posted Date:-2021-12-03 17:01:40

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MBA/ Sample Test,Sample questions

Question: Media Buying refers to buying _________ in the selected media.

Question: Media literacy means the ability to

Question: Media planners begin their work by doing media _______

Question: Media planning has a much greater role today in the advertising industry than it did 15 years ago.

Question: Media planning is carried out through

Question: Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right _________ , at the right time, in dynamic ways.

Question: Media scheduling is a very next managerial task, once the _________ is developed

Question: Media selections and scheduling decisions associated with delivering advertising constitute a

Question: Media strategy and media tactics are

Question: Media strategy is making media decisions based on

Question: Most of the mobile advertising solution providers typically brought in their technology with direct relationship with agencies or ____

Question: Name the major types of advertising found in newspapers

Question: Name the strengths in using radio in a media plan

Question: New media is very cost-effective when compared to the traditional media and is highly ____

Question: New media is very cost-effective when compared to the traditional media and is highly _____

Question: Newspapers offer _________ as a media choice

Question: OB stands for:

Question: One of the following is not strength of magazines

Question: One significant change in the paid-for media environment is

Question: One weakness in using out-of-home media is

Question: Online marketing of all types offers superior measurability and trackability in comparison to traditional ____

Question: Organizational values are important because they:

Question: Place-based media occur in which venues?

Question: Print advertising is sometimes also called

Question: Psychographic profiles would include

Question: Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic____

Question: Radio is often referred to as

Question: RADIO supports media planning as a part of _________

Question: Reach is defined as?

Question: RFID stands for

Question: Scheduling in _________ can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.

Question: Selectivity is related to ______

Question: Strategic media planning is a complex challenge because advertises must use their knowledge of

Question: SWOT is an acronym for:

Question: The _________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

Question: The _________ of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.

Question: The _________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.

Question: The _________ process commences at corporate level. Here the organization sets out its overall mission, purpose, and values.

Question: The _________ should be the formal summation of the advertising task that the media planner will take on to a solution.

Question: With _________ there is a rise in metrics like cost per like and cost per fan.

More MCQS

Search

R4R Team

Question:
Media Buying refers to buying _________ in the selected media.

Question:
Media literacy means the ability to

Question:
Media planners begin their work by doing media _______

Question:
Media planning has a much greater role today in the advertising industry than it did 15 years ago.

Question:
Media planning is carried out through

Question:
Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right _________ , at the right time, in dynamic ways.

Question:
Media scheduling is a very next managerial task, once the _________ is developed

Question:
Media selections and scheduling decisions associated with delivering advertising constitute a

Question:
Media strategy and media tactics are

Question:
Media strategy is making media decisions based on

Question:
Most of the mobile advertising solution providers typically brought in their technology with direct relationship with agencies or ____

Question:
Name the major types of advertising found in newspapers

Question:
Name the strengths in using radio in a media plan

Question:
New media is very cost-effective when compared to the traditional media and is highly ____

Question:
New media is very cost-effective when compared to the traditional media and is highly _____

Question:
Newspapers offer _________ as a media choice

Question:
OB stands for:

Question:
One of the following is not strength of magazines

Question:
One significant change in the paid-for media environment is

Question:
One weakness in using out-of-home media is

Question:
Online marketing of all types offers superior measurability and trackability in comparison to traditional ____

Question:
Organizational values are important because they:

Question:
Place-based media occur in which venues?

Question:
Print advertising is sometimes also called

Question:
Psychographic profiles would include

Question:
Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic____

Question:
Radio is often referred to as

Question:
RADIO supports media planning as a part of _________

Question:
Reach is defined as?

Question:
RFID stands for

Question:
Scheduling in _________ can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.

Question:
Selectivity is related to ______

Question:
Strategic media planning is a complex challenge because advertises must use their knowledge of

Question:
SWOT is an acronym for:

Question:
The _________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

Question:
The _________ of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.

Question:
The _________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.

Question:
The _________ process commences at corporate level. Here the organization sets out its overall mission, purpose, and values.

Question:
The _________ should be the formal summation of the advertising task that the media planner will take on to a solution.

Question:
With _________ there is a rise in metrics like cost per like and cost per fan.