______ goods are those which a consumer buys after comparing the suitability, quality, Puce etc. of different brands.
1.Specialty.
2.Convenience.
3.Shopping.
4.Unsought.
Posted Date:-2021-12-01 03:34:35
______ is a paid form of communication by an identified sponsor.
1.Product.
2.Service.
3.Advertisement.
4.None of these.
Posted Date:-2021-12-01 04:00:03
______ means giving a name to the product by which it should become known and familiar among the public.
1.Branding.
2.Promotion.
3.Pricing.
4.None of these.
Posted Date:-2021-12-01 04:01:15
______ refers to gifts given to dealers or to sales force to push the manufacturers product.
1.Trade allowances.
2.Specialty advertising
3.Dealer contests.
4.Co-operative advertising.
Posted Date:-2021-12-01 04:00:29
_______ helps to understand how consumers are influenced by their environment.
1.Consumer behavior
2.Motives.
3.Perception.
4.Learning.
Posted Date:-2021-12-01 03:36:06
_______ is a strategy designed to cultivate customer loyalty, interaction and long-term association with the company.
1.Viral marketing.
2.Relationship marketing.
3.Social marketing.
4.De-marketing.
Posted Date:-2021-12-01 03:38:11
_______ is called shopping by post
1.Self service store.
2.Direct marketing
3.Department stores.
4.Mail order business.
Posted Date:-2021-12-01 03:56:35
_______ is the strong feeling , desire emotion make the buyer a product.
1.Buying motive.
2.Demand.
3.Price.
4.Quality.
Posted Date:-2021-12-01 03:39:50
________ is a process of identifying the areas of market that are different from one another.
1.Marketing.
2.Segmentation.
3.Promotion.
4.Targeting.
Posted Date:-2021-12-01 04:02:20
________ refers to word of mouth through electronic channels.
1.E-Advertising.
2.E-Commerce.
3.E-Cash.
4.Viral marketing.
Posted Date:-2021-12-01 03:32:12
________ simply refers to product planning.
1.Merchandising
2.Selling.
3.Operating.
4.Emotional.
Posted Date:-2021-12-01 03:41:25
_________ marketing is based on interactions and dialogues.
1.De-marketing.
2.Viral marketing.
3.E-commerce.
4.Relationships.
Posted Date:-2021-12-01 03:59:40
_________ segmentation classifies consumers on the basis of age, sex, income and occupation.
1.Psychological.
2.Geographic.
3.Demographic.
4.behavioral.
Posted Date:-2021-12-01 03:35:46
___________ includes debit cards, credit cards, smart cards etc.
1.E-branding
2.E-Cash.
3.E-mail.
4.social.
Posted Date:-2021-12-01 03:59:17
___________ is a creative presentation of and message to make impact on the audience.
1.Product.
2.Ad copy.
3.Budget.
4.All of these.
Posted Date:-2021-12-01 03:33:49
___________ is a process of transforming information and experience into knowledge.
1.Marketing.
2.Positioning.
3.Perception.
4.Learning.
Posted Date:-2021-12-01 04:02:49
A ______________ is an intangible product involving a deed, a performance or an effort that cannot be stored or physically possessed.
1.Production.
2.Consumption
3.Service.
4.all of the above.
Posted Date:-2021-12-01 03:33:03
Bundle pricing is.
1.Providing a bundle of benefits for one price.
2.Packaging a group of products together.
3.Providing a group of prices for one product category.
4.Selling.
Posted Date:-2021-12-01 03:41:03
Ensuring the availability of the products and services as and when required by the customers is ______________ utility.
1.Time.
2.Place.
3.Form.
4.Profession
Posted Date:-2021-12-01 04:02:01
fixing and maintaining the standards for quality , quantity, size and other features of the product refers to ________
1.Standardization.
2.Grading.
3.Packaging.
4.Labeling.
Posted Date:-2021-12-01 03:35:26
Green marketing is defined as developing eco- friendly products and their packages to control the negative effects on _________
1.Environment.
2.Organization.
3.Products.
4.Consumption
Posted Date:-2021-12-01 03:32:37
In _____ manufacturers supply products to a limited number of outlets in the target market.
1.Selective distribution
2.Geographical distribution
3.Intensive distribution.
4.executive distribution.
Posted Date:-2021-12-01 03:37:47
In ________ segmentation, buyers are divided into different groups on the basis of life-systle into personality and values.
1.Demographic.
2.Economic.
3.Psychographic.
4.Geographic.
Posted Date:-2021-12-01 03:39:06
In ______________ stage a product is well established in the market.
1.Growth.
2.Maturity.
3.Introduction.
4.None of these.
Posted Date:-2021-12-01 03:33:26
In service marketing, apart from traditional four elements of marketing mix, there are three more elements, namely, people, process and _______
1.Physical evidence.
2.Publicity.
3.Packaging.
4.all of the above.
Posted Date:-2021-12-01 03:34:14
Industrial product are ______________ products.
1.B2B.
2.B2C.
3.F M C G.
4.Convenience.
Posted Date:-2021-12-01 03:36:29
Marketing is a process which aims at ________
1.Satisfaction of customer needs.
2.Selling products.
3.Production.
4.Profit making.
Posted Date:-2021-12-01 04:01:36
Medical treatment with ayurvedic Massage is an example of:
1.Pure tangible.
2.Hybrid.
3.Pure service.
4.None of these.
Posted Date:-2021-12-01 03:57:49
Modern marketing begins and ends with the _______
1.Sales.
2.Products.
3.Customers.
4.Price.
Posted Date:-2021-12-01 03:39:28
Premium pricing is also termed as _______
1.High pricing.
2.Medium.
3.Low.
4.None of these.
Posted Date:-2021-12-01 04:00:50
Romance motive is a type of ________
1.Emotional.
2.Rational.
3.Patronage.
4.social.
Posted Date:-2021-12-01 03:58:54
The concept which deals with the entire process from production to delivery of goods is known as _____
1.S C M.
2.V M S.
3.Logistics.
4.Distribution.
Posted Date:-2021-12-01 03:37:22
The four Ps are characterized as being ________
1.Product, Positioning, place and price..
2.Product, Production, price and place
3.Promotion, place, positioning, production
4.Product, place, price and promotion.
Posted Date:-2021-12-01 04:03:29
The marketing outcomes of a product is known as _______
1.Profit.
2.Brand loyalty.
3.Branding.
4.Brand equity.
Posted Date:-2021-12-01 04:04:01
The most formal definition of marketing is _______
1.Meeting needs profitability.
2.Improving the quality of life for consumers.
3.the 4 Ps
4.an organizational function and a set of process for creating, Communicating and delivering, Value to customers and that benefit the organization.
Posted Date:-2021-12-01 03:35:00
The number of customers exposed to the brand is called _______
1.Brand licensing.
2.Brand awareness.
3.Brand equity.
4.Positioning.
Posted Date:-2021-12-01 03:40:36
Today, companies have to manage relation with their _______ in order to ensure timely supplies and meet customers' requirements.
1.Customers.
2.Government.
3.Suppliers.
4.International market.
Posted Date:-2021-12-01 03:40:13
Under ______________ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
1.Differentiated.
2.Focus.
3.Customized.
4.None of these.
Posted Date:-2021-12-01 03:42:11
Under ______________ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.
1.Administered.
2.Product line pricing
3.Captive product.
4.Mark-up pricing.
Posted Date:-2021-12-01 03:56:13
When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be _____
1.Rational.
2.Emotional.
3.Product.
4.None of these.
Posted Date:-2021-12-01 03:41:48
When backed by buying power, wants become ______
1.Social needs.
2.Exchanges.
3.Demands.
4.Physical needs.
Posted Date:-2021-12-01 03:38:39
Which company is the pioneer in direct marketing.
1.Johnson&Johnson.
2.Eureka Forbes.
3.Avon cosmetics.
4.Cypla.
Posted Date:-2021-12-01 03:57:00
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges;
1.Frequency marketing.
2.Event marketing.
3.Viral marketing.
4.None of these.
Posted Date:-2021-12-01 03:58:10
Which of the following is known as market aggregation?
1.Social marketing.
2.De-marketing.
3.Niche marketing.
4.Mass marketing.
Posted Date:-2021-12-01 03:31:22
Which of the following is not a non-store retailing:
1.Tele marketing.
2.Direct marketing.
3.Kiosk marketing.
4.Retail chains.
Posted Date:-2021-12-01 03:30:16
Which of the following is not a risk in internet based transaction:
1.Earns dropping.
2.Spoofing.
3.encryption.
4.Unauthorized action.
Posted Date:-2021-12-01 03:31:50
Which of the following is not an e-marketing tool?
1.I-Radio.
2.Mobile phone.
3.I-Kiosks.
4.Cinema.
Posted Date:-2021-12-01 03:58:32
Which of the following is not an element of promotion mix?
1.Branding.
2.Advertisement.
3.Sales promotion.
4.Personal selling.
Posted Date:-2021-12-01 03:57:25
Which of the following is not an element of service marketing mix?
1.Hospital.
2.Banking.
3.Insurance.
4.None of these.
Posted Date:-2021-12-01 03:31:00
Which one of the following is not a sales promotion tool:
1.Advertisement.
2.Discount.
3.Dealer contest.
4.Consumer contest.
Posted Date:-2021-12-01 03:30:39